If you keep hearing about the “Penguin” and don’t’ know what it is all about, keep reading. This article will give you a basic understanding of what it is all about – the Penguin Algorithm. Penguin is the name given to a particular algorithmic filter (basically a piece of software that scans Google’s database of websites looking for certain patterns) that Google runs to filter out low quality sites from their search results. This one specifically looks for sites with low quality links and punishes them accordingly (I say accordingly as determined by Google – some website owners would disagree)....
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