HTTPS Google ranking boost UPDATE

By September 3, 2014 Uncategorized No Comments

Last month I posted about the announcement from Google that SSL / HTTPS may start to have a positive impact on search rankings.

I’ve been keeping an eye on this topic (obviously) as I am keen to determine if it is a way to give clients a boost in the rankings – either now or later on down the track.

Well a lot of other people have also been keeping an eye on it – and I’ve been keeping an eye on them – or at least what they have to say.

As is stands, none of the authority figures in the SEO industry are noticing any discernible ranking boost just yet from switching to HTTPS.

One of the best takes on it I have read so far is this one at Search Engine Land:

They break it down and link to yet more resources and analysis and in the end conclude that there is no data to show a ranking improvement, but they do finish up with… To be fair, Google did say this is a “very lightweight signal.”